Business

Running a CPG brand isn’t for the faint of heart. One minute you’re celebrating a new retail partnership, the next you’re elbow-deep in supply chain issues.  You’re juggling marketing, product development, inventory management, and customer service. Sometimes all before lunch. And then there’s email marketing. You know it’s important. You know it could help strengthen […]

If email marketing was a workout, it’d be the cardio of your business routine. You know you’ve gotta do it, but you kind of dread it every time (unless, of course, you’re a total email nerd like me). You know you need it, but it doesn’t exactly feel like the most exciting thing on the […]