Business

You know that moment when you’re setting up your home gym, staring at all the equipment options online, and you’re not sure if you should invest in that fancy cable machine system or just stick with the basic dumbbells that seem wayyy less intimidating? That’s exactly how most female CPG founders feel when they’re trying […]

Running a CPG brand isn’t for the faint of heart. One minute you’re celebrating a new retail partnership, the next you’re elbow-deep in supply chain issues.  You’re juggling marketing, product development, inventory management, and customer service. Sometimes all before lunch. And then there’s email marketing. You know it’s important. You know it could help strengthen […]

If email marketing was a workout, it’d be the cardio of your business routine. You know you’ve gotta do it, but you kind of dread it every time (unless, of course, you’re a total email nerd like me). You know you need it, but it doesn’t exactly feel like the most exciting thing on the […]