On the Blog
Marketing tips your campaigns (and brain) will thank you for.
Welcome to the blog! This is where we ditch the fluff, decode email strategy, and talk all things marketing in plain English. If you’ve ever Googled “how often should I be emailing my list???” or stared at a blank subject line like it personally offended you... you’re in the right place.
If you’re DIY-ing your emails or just here for inspo before handing it all off to someone like me, these posts are designed to help you actually understand what works.
You know that rush when you discover a new jewelry brand on Instagram? Like when you stumble across those delicate silver chains that look perfect for layering, or find a small business making the *exact* earrings you’ve been searching for but could never find anywhere else. So you click over to their website, spend twenty […]
You know that moment when you’re setting up your home gym, staring at all the equipment options online, and you’re not sure if you should invest in that fancy cable machine system or just stick with the basic dumbbells that seem wayyy less intimidating? That’s exactly how most female CPG founders feel when they’re trying […]
POV: You’re at Ulta, arms full of skincare products you definitely don’t need but absolutely want, and then you catch a glimpse of the total at checkout. 😬 Sometimes you power through and buy it all anyway (bc that new Drunk Elephant serum isn’t going to buy itself). Other times, you quietly set everything down […]
The other day, I took a brain break the way I always do: losing myself in the beauty aisle. I was strolling down the aisle when I found theee perfect highlighter. It caught my eye because it gave that effortless glow without looking like you dipped your face in glitter (IYKYK 😅). It was sooo […]
You know that sinking feeling when you spend an hour crafting the perfect email, hit send to your entire list, and then watch it get the digital equivalent of crickets? Meanwhile, your friend casually mentions that her “random Tuesday email” got a 65% open rate, and you’re over here celebrating when yours hits 18%. (It’s […]
My client (we can call her Em) was staring at her Klaviyo dashboard with that look I know all too well. You know the one: equal parts confusion and mild panic. Something similar to 🥴. “People are subscribing,” she said during our call, “but then… nothing. They just disappear.” I pulled up her account to […]
I was scrolling through my DMs last week when I saw the most telling back-to-back conversations. First DM: A founder excitedly telling me she just hit 10K followers on Instagram (the milestone we’re all told matters). But when I congratulated her and asked how sales were going… it was another story. Like, extremely low numbers […]
You know that feeling when your skincare routine is finally perfected? Your face feels fresh, balanced, and hydrated without needing to layer on 10 products. That’s what a good email platform should feel like. Clean. Effective. And easy to stick with. But so many brands are out here using email platforms that feel like cheap […]
You know that feeling when you walk into a furniture store, and before you even have a chance to look around, a salesperson is breathing down your neck? “Can I help you find something? Are you shopping for something special? Let me show you this new couch we just got in!” Meanwhile, all you wanted […]
Think about your skincare routine. You wouldn’t just slap on a moisturizer once and expect glowing, hydrated skin forever. It takes consistency, the right products for your skin type, and small tweaks when something isn’t working. Email marketing works the same way. A single campaign here and there won’t keep your audience engaged. If you’re […]
In short, I’m here to take your groundbreaking mission and create an email marketing strategy that generates revenue and builds community. This blog is where I spill some of what’s usually paywalled, from advice to client projects to case studies. I firmly believe marketing should feel human, not like a sleazy sales robot. So if you’re into chill, ethical strategy that still makes bank, grab a fresh drink, scroll a bit, and catch the vibe.
Aireanna
HEY, I'M
A beach-loving, data-obsessed email strategist for female-founded e-comm brands.
Or you can stalk me
If your emails aren’t bringing the results you need, it’s time for a new approach. These 5 science-backed hacks mix storytelling with smart tactics, helping you build a community that stays with you through every twist and turn.
Create emails that not only drive sales but also make your customers feel like they’re part of something special (because they are!). When they connect with your journey, they’ll keep coming back for more.
5 Email Hacks to Flood Your Shopify Store with Sales
FREE STRATEGY GUIDE
