Psychology

Think about your skincare routine. You wouldn’t just slap on a moisturizer once and expect glowing, hydrated skin forever. It takes consistency, the right products for your skin type, and small tweaks when something isn’t working. Email marketing works the same way. A single campaign here and there won’t keep your audience engaged. If you’re […]

The 5 Must-Have Automated Email Flows Every E-Commerce Brand Needs

Email Marketing, Psychology, Sales

An Embarrassing Encounter (And the Personalization Lesson It Taught Me) When I’m at the gym, my routine is simple: headphones on, brain off, no distractions. One day, I followed my sister around the gym, doing each exercise she did, barely noticing my surroundings.  But I couldn’t ignore the guy who kept staring. I figured he […]

How to Personalize Emails Without Giving Off AI Vibes

Email Marketing, Psychology

Image of a white table, small blue poster in the back, and a hand leaning over the table.

The other day, I found myself breaking down something as simple as love bombing. Not just because it’s an interesting concept, but because it ties into the way we think about connection, especially in email marketing.  I’m sure you know how love bombing works: someone floods you with affection, gifts, or attention, creating a bond […]

What Is Buyer Psychology And How It Improves Your Email Marketing

Email Marketing, Psychology, Sales

Two women sitting on the beach sipping drinks

Let’s talk about consumer behavior and how it influences where they spend their money.  As a business owner, understanding this behavior is crucial for shaping your marketing strategy.  One of the most fascinating insights is that consumers tend to spend significantly more when marketed through email compared to other channels.  But why is that, and […]

Why Consumers Spend More When Marketed Through Email

Email Marketing, Psychology

Female hands holding money above a desk

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