Sales

You know that feeling when your skincare routine is finally perfected? Your face feels fresh, balanced, and hydrated without needing to layer on 10 products.  That’s what a good email platform should feel like. Clean. Effective. And easy to stick with. But so many brands are out here using email platforms that feel like cheap […]

Think about your skincare routine. You wouldn’t just slap on a moisturizer once and expect glowing, hydrated skin forever. It takes consistency, the right products for your skin type, and small tweaks when something isn’t working. Email marketing works the same way. A single campaign here and there won’t keep your audience engaged. If you’re […]

You know that friend who’s always “just five minutes away” but never actually shows up on time? At first, it’s no big deal. But after a while, you stop taking them seriously. That’s exactly what happens when brands overuse discount codes. At first, a sale feels exciting. A 15% off coupon gets customers to place […]

You ever had a tiny leak in your house? Maybe it’s the sink dripping just a little, or a slow, silent trickle from the bathtub faucet. At first, you barely notice it. It’s small. A little annoying, but nothing major. But then the water bill comes in higher than usual. And suddenly, that small leak? […]

The other day, I found myself breaking down something as simple as love bombing. Not just because it’s an interesting concept, but because it ties into the way we think about connection, especially in email marketing.  I’m sure you know how love bombing works: someone floods you with affection, gifts, or attention, creating a bond […]