Psychology

The other day, I took a brain break the way I always do: losing myself in the beauty aisle. I was strolling down the aisle when I found theee perfect highlighter. It caught my eye because it gave that effortless glow without looking like you dipped your face in glitter (IYKYK 😅). It was sooo […]

You know that sinking feeling when you spend an hour crafting the perfect email, hit send to your entire list, and then watch it get the digital equivalent of crickets? Meanwhile, your friend casually mentions that her “random Tuesday email” got a 65% open rate, and you’re over here celebrating when yours hits 18%. (It’s […]

Think about your skincare routine. You wouldn’t just slap on a moisturizer once and expect glowing, hydrated skin forever. It takes consistency, the right products for your skin type, and small tweaks when something isn’t working. Email marketing works the same way. A single campaign here and there won’t keep your audience engaged. If you’re […]

An Embarrassing Encounter (And the Personalization Lesson It Taught Me) When I’m at the gym, my routine is simple: headphones on, brain off, no distractions. One day, I followed my sister around the gym, doing each exercise she did, barely noticing my surroundings.  But I couldn’t ignore the guy who kept staring. I figured he […]

The other day, I found myself breaking down something as simple as love bombing. Not just because it’s an interesting concept, but because it ties into the way we think about connection, especially in email marketing.  I’m sure you know how love bombing works: someone floods you with affection, gifts, or attention, creating a bond […]

Let’s talk about consumer behavior and how it influences where they spend their money.  As a business owner, understanding this behavior is crucial for shaping your marketing strategy.  One of the most fascinating insights is that consumers tend to spend significantly more when marketed through email compared to other channels.  But why is that, and […]