On the Blog

Marketing tips your campaigns (and brain) will thank you for.

Welcome to the blog! This is where we ditch the fluff, decode email strategy, and talk all things marketing in plain English. If you’ve ever Googled “how often should I be emailing my list???” or stared at a blank subject line like it personally offended you... you’re in the right place.

If you’re DIY-ing your emails or just here for inspo before handing it all off to someone like me, these posts are designed to help you actually understand what works.

You ever had a tiny leak in your house? Maybe it’s the sink dripping just a little, or a slow, silent trickle from the bathtub faucet. At first, you barely notice it. It’s small. A little annoying, but nothing major. But then the water bill comes in higher than usual. And suddenly, that small leak? […]

7 Email Marketing Mistakes That Are Costing You Sales (And How to Fix Them)

Copywriting, Email Marketing, Sales

Overhead view of a desk with a laptop, airpods, sunglasses, and notebook.

In short, I’m here to take your groundbreaking mission and create an email marketing strategy that generates revenue and builds community. This blog is where I spill some of what’s usually paywalled, from advice to client projects to case studies. I firmly believe marketing should feel human, not like a sleazy sales robot. So if you’re into chill, ethical strategy that still makes bank, grab a fresh drink, scroll a bit, and catch the vibe.

Aireanna

HEY, I'M

A beach-loving, data-obsessed email strategist for female-founded e-comm brands.

Or you can stalk me

If your emails aren’t bringing the results you need, it’s time for a new approach. These 5 science-backed hacks mix storytelling with smart tactics, helping you build a community that stays with you through every twist and turn.

Create emails that not only drive sales but also make your customers feel like they’re part of something special (because they are!). When they connect with your journey, they’ll keep coming back for more.

5 Email Hacks to Flood Your Shopify Store with Sales

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