Copywriting
You know that rush when you discover a new jewelry brand on Instagram? Like when you stumble across those delicate silver chains that look perfect for layering, or find a small business making the *exact* earrings you’ve been searching for but could never find anywhere else. So you click over to their website, spend twenty […]
My client (we can call her Em) was staring at her Klaviyo dashboard with that look I know all too well. You know the one: equal parts confusion and mild panic. Something similar to 🥴. “People are subscribing,” she said during our call, “but then… nothing. They just disappear.” I pulled up her account to […]
You know that feeling when you walk into a furniture store, and before you even have a chance to look around, a salesperson is breathing down your neck? “Can I help you find something? Are you shopping for something special? Let me show you this new couch we just got in!” Meanwhile, all you wanted […]
You know that friend who’s always “just five minutes away” but never actually shows up on time? At first, it’s no big deal. But after a while, you stop taking them seriously. That’s exactly what happens when brands overuse discount codes. At first, a sale feels exciting. A 15% off coupon gets customers to place […]
You ever had a tiny leak in your house? Maybe it’s the sink dripping just a little, or a slow, silent trickle from the bathtub faucet. At first, you barely notice it. It’s small. A little annoying, but nothing major. But then the water bill comes in higher than usual. And suddenly, that small leak? […]
Look, I’m not going to give you the whole “you need to start emailing now because at least it’s a platform you OWN and you don’t have to worry about algorithms messing up your read” spiel (because I’m SURE you’ve heard that more than once already). You KNOW that already. That’s not the issue. What […]
Tell me if this sounds familiar: you fall in love with someone’s personality on Instagram. You see how much they’re giving, giving, giving. You’re vibing, maybe had a conversation or three in the DMs. Then one day, you see them promoting a FREE resource, and you’re beyond excited! You know them. You like them. You […]
You’ve signed up for an email list, expecting valuable insights or exclusive offers. Instead, you get hit with three emails in one afternoon, or maybe a random message that doesn’t even match the reason you subscribed in the first place. It’s the kind of experience that makes you instantly reconsider sticking around. For anyone who […]
