On the Blog

Marketing tips your campaigns (and brain) will thank you for.

Welcome to the blog! This is where we ditch the fluff, decode email strategy, and talk all things marketing in plain English. If you’ve ever Googled “how often should I be emailing my list???” or stared at a blank subject line like it personally offended you... you’re in the right place.

If you’re DIY-ing your emails or just here for inspo before handing it all off to someone like me, these posts are designed to help you actually understand what works.

If email marketing was a workout, it’d be the cardio of your business routine. You know you’ve gotta do it, but you kind of dread it every time (unless, of course, you’re a total email nerd like me). You know you need it, but it doesn’t exactly feel like the most exciting thing on the […]

Should You DIY or Outsource Your Emails?

Business, Email Marketing

In short, I’m here to take your groundbreaking mission and create an email marketing strategy that generates revenue and builds community. This blog is where I spill some of what’s usually paywalled, from advice to client projects to case studies. I firmly believe marketing should feel human, not like a sleazy sales robot. So if you’re into chill, ethical strategy that still makes bank, grab a fresh drink, scroll a bit, and catch the vibe.

Aireanna

HEY, I'M

A beach-loving, data-obsessed email strategist for female-founded e-comm brands.

Or you can stalk me