Sales
You know that rush when you discover a new jewelry brand on Instagram? Like when you stumble across those delicate silver chains that look perfect for layering, or find a small business making the *exact* earrings you’ve been searching for but could never find anywhere else. So you click over to their website, spend twenty […]
You know that moment when you’re setting up your home gym, staring at all the equipment options online, and you’re not sure if you should invest in that fancy cable machine system or just stick with the basic dumbbells that seem wayyy less intimidating? That’s exactly how most female CPG founders feel when they’re trying […]
POV: You’re at Ulta, arms full of skincare products you definitely don’t need but absolutely want, and then you catch a glimpse of the total at checkout. đŹ Sometimes you power through and buy it all anyway (bc that new Drunk Elephant serum isn’t going to buy itself). Other times, you quietly set everything down […]
The other day, I took a brain break the way I always do: losing myself in the beauty aisle. I was strolling down the aisle when I found theee perfect highlighter. It caught my eye because it gave that effortless glow without looking like you dipped your face in glitter (IYKYK đ ). It was sooo […]
I was scrolling through my DMs last week when I saw the most telling back-to-back conversations. First DM: A founder excitedly telling me she just hit 10K followers on Instagram (the milestone we’re all told matters). But when I congratulated her and asked how sales were going⌠it was another story. Like, extremely low numbers […]
You know that feeling when your skincare routine is finally perfected? Your face feels fresh, balanced, and hydrated without needing to layer on 10 products. Thatâs what a good email platform should feel like. Clean. Effective. And easy to stick with. But so many brands are out here using email platforms that feel like cheap […]
Think about your skincare routine. You wouldnât just slap on a moisturizer once and expect glowing, hydrated skin forever. It takes consistency, the right products for your skin type, and small tweaks when something isnât working. Email marketing works the same way. A single campaign here and there wonât keep your audience engaged. If youâre […]
You know that friend whoâs always âjust five minutes awayâ but never actually shows up on time? At first, itâs no big deal. But after a while, you stop taking them seriously. Thatâs exactly what happens when brands overuse discount codes. At first, a sale feels exciting. A 15% off coupon gets customers to place […]
You ever had a tiny leak in your house? Maybe it’s the sink dripping just a little, or a slow, silent trickle from the bathtub faucet. At first, you barely notice it. Itâs small. A little annoying, but nothing major. But then the water bill comes in higher than usual. And suddenly, that small leak? […]
The other day, I found myself breaking down something as simple as love bombing. Not just because itâs an interesting concept, but because it ties into the way we think about connection, especially in email marketing. Iâm sure you know how love bombing works: someone floods you with affection, gifts, or attention, creating a bond […]
