On the Blog
Marketing tips your campaigns (and brain) will thank you for.
Welcome to the blog! This is where we ditch the fluff, decode email strategy, and talk all things marketing in plain English. If you’ve ever Googled “how often should I be emailing my list???” or stared at a blank subject line like it personally offended you... you’re in the right place.
If you’re DIY-ing your emails or just here for inspo before handing it all off to someone like me, these posts are designed to help you actually understand what works.
You know that feeling when your skincare routine is finally perfected? Your face feels fresh, balanced, and hydrated without needing to layer on 10 products. That’s what a good email platform should feel like. Clean. Effective. And easy to stick with. But so many brands are out here using email platforms that feel like cheap […]
You ever had a tiny leak in your house? Maybe it’s the sink dripping just a little, or a slow, silent trickle from the bathtub faucet. At first, you barely notice it. It’s small. A little annoying, but nothing major. But then the water bill comes in higher than usual. And suddenly, that small leak? […]
That “Instant Unsubscribe” Moment You’re excited to join a brand’s email list, expecting a steady stream of emails you’ll love, exclusive offers, or maybe a helpful welcome email series. But instead, you get hit with three emails in one afternoon, or a random message that has nothing to do with why you signed up. It’s […]
Let’s talk about consumer behavior and how it influences where they spend their money. As a business owner, understanding this behavior is crucial for shaping your marketing strategy. One of the most fascinating insights is that consumers tend to spend significantly more when marketed through email compared to other channels. But why is that, and […]
If email marketing was a workout, it’d be the cardio of your business routine. You know you’ve gotta do it, but you kind of dread it every time (unless, of course, you’re a total email nerd like me). You know you need it, but it doesn’t exactly feel like the most exciting thing on the […]
In short, I’m here to take your groundbreaking mission and create an email marketing strategy that generates revenue and builds community. This blog is where I spill some of what’s usually paywalled, from advice to client projects to case studies. I firmly believe marketing should feel human, not like a sleazy sales robot. So if you’re into chill, ethical strategy that still makes bank, grab a fresh drink, scroll a bit, and catch the vibe.
Aireanna
HEY, I'M
A beach-loving, data-obsessed email strategist for female-founded e-comm brands.
Or you can stalk me
If your emails aren’t bringing the results you need, it’s time for a new approach. These 5 science-backed hacks mix storytelling with smart tactics, helping you build a community that stays with you through every twist and turn.
Create emails that not only drive sales but also make your customers feel like they’re part of something special (because they are!). When they connect with your journey, they’ll keep coming back for more.
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