You know that feeling when your skincare routine is finally perfected? Your face feels fresh, balanced, and hydrated without needing to layer on 10 products.  That’s what a good email platform should feel like. Clean. Effective. And easy to stick with. But so many brands are out here using email platforms that feel like cheap […]

You know that feeling when you walk into a furniture store, and before you even have a chance to look around, a salesperson is breathing down your neck? “Can I help you find something? Are you shopping for something special? Let me show you this new couch we just got in!” Meanwhile, all you wanted […]

Think about your skincare routine. You wouldn’t just slap on a moisturizer once and expect glowing, hydrated skin forever. It takes consistency, the right products for your skin type, and small tweaks when something isn’t working. Email marketing works the same way. A single campaign here and there won’t keep your audience engaged. If you’re […]

You know that friend who’s always “just five minutes away” but never actually shows up on time? At first, it’s no big deal. But after a while, you stop taking them seriously. That’s exactly what happens when brands overuse discount codes. At first, a sale feels exciting. A 15% off coupon gets customers to place […]

You ever had a tiny leak in your house? Maybe it’s the sink dripping just a little, or a slow, silent trickle from the bathtub faucet. At first, you barely notice it. It’s small. A little annoying, but nothing major. But then the water bill comes in higher than usual. And suddenly, that small leak? […]

Look, I’m not going to give you the whole “you need to start emailing now because at least it’s a platform you OWN and you don’t have to worry about algorithms messing up your read” spiel (because I’m SURE you’ve heard that more than once already). You KNOW that already. That’s not the issue. What […]

Tell me if this sounds familiar: you fall in love with someone’s personality on Instagram. You see how much they’re giving, giving, giving. You’re vibing, maybe had a conversation or three in the DMs. Then one day, you see them promoting a FREE resource, and you’re beyond excited! You know them. You like them. You […]

An Embarrassing Encounter (And the Personalization Lesson It Taught Me) When I’m at the gym, my routine is simple: headphones on, brain off, no distractions. One day, I followed my sister around the gym, doing each exercise she did, barely noticing my surroundings.  But I couldn’t ignore the guy who kept staring. I figured he […]

You’ve signed up for an email list, expecting valuable insights or exclusive offers. Instead, you get hit with three emails in one afternoon, or maybe a random message that doesn’t even match the reason you subscribed in the first place. It’s the kind of experience that makes you instantly reconsider sticking around.  For anyone who […]

The other day, I found myself breaking down something as simple as love bombing. Not just because it’s an interesting concept, but because it ties into the way we think about connection, especially in email marketing.  I’m sure you know how love bombing works: someone floods you with affection, gifts, or attention, creating a bond […]