On the Blog
Marketing tips your campaigns (and brain) will thank you for.
Welcome to the blog! This is where we ditch the fluff, decode email strategy, and talk all things marketing in plain English. If you’ve ever Googled “how often should I be emailing my list???” or stared at a blank subject line like it personally offended you... you’re in the right place.
If you’re DIY-ing your emails or just here for inspo before handing it all off to someone like me, these posts are designed to help you actually understand what works.
Look, I’m not going to give you the whole “you need to start emailing now because at least it’s a platform you OWN and you don’t have to worry about algorithms messing up your read” spiel (because I’m SURE you’ve heard that more than once already). You KNOW that already. That’s not the issue. What […]
Tell me if this sounds familiar: you fall in love with someone’s personality on Instagram. You see how much they’re giving, giving, giving. You’re vibing, maybe had a conversation or three in the DMs. Then one day, you see them promoting a FREE resource, and you’re beyond excited! You know them. You like them. You […]
An Embarrassing Encounter (And the Personalization Lesson It Taught Me) When I’m at the gym, my routine is simple: headphones on, brain off, no distractions. One day, I followed my sister around the gym, doing each exercise she did, barely noticing my surroundings. But I couldn’t ignore the guy who kept staring. I figured he […]
You’ve signed up for an email list, expecting valuable insights or exclusive offers. Instead, you get hit with three emails in one afternoon, or maybe a random message that doesn’t even match the reason you subscribed in the first place. It’s the kind of experience that makes you instantly reconsider sticking around. For anyone who […]
The other day, I found myself breaking down something as simple as love bombing. Not just because it’s an interesting concept, but because it ties into the way we think about connection, especially in email marketing. I’m sure you know how love bombing works: someone floods you with affection, gifts, or attention, creating a bond […]
If you’re feeling overwhelmed by the constant demands of social media, you’re not alone! Trying to keep up with the ever-evolving trends, constant changes to the type of content that performs best, and having to show your face on a regular basis to stay top of mind can feel very draining for some people. The […]
In short, I’m here to take your groundbreaking mission and create an email marketing strategy that generates revenue and builds community. This blog is where I spill some of what’s usually paywalled, from advice to client projects to case studies. I firmly believe marketing should feel human, not like a sleazy sales robot. So if you’re into chill, ethical strategy that still makes bank, grab a fresh drink, scroll a bit, and catch the vibe.
Aireanna
HEY, I'M
A beach-loving, data-obsessed email strategist for female-founded e-comm brands.
Or you can stalk me
If your emails aren’t bringing the results you need, it’s time for a new approach. These 5 science-backed hacks mix storytelling with smart tactics, helping you build a community that stays with you through every twist and turn.
Create emails that not only drive sales but also make your customers feel like they’re part of something special (because they are!). When they connect with your journey, they’ll keep coming back for more.
5 Email Hacks to Flood Your Shopify Store with Sales
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