Email Marketing

You’ve signed up for an email list, expecting valuable insights or exclusive offers. Instead, you get hit with three emails in one afternoon, or maybe a random message that doesn’t even match the reason you subscribed in the first place. It’s the kind of experience that makes you instantly reconsider sticking around.  For anyone who […]

The other day, I found myself breaking down something as simple as love bombing. Not just because it’s an interesting concept, but because it ties into the way we think about connection, especially in email marketing.  I’m sure you know how love bombing works: someone floods you with affection, gifts, or attention, creating a bond […]

If you’re feeling overwhelmed by the constant demands of social media, you’re not alone!  Trying to keep up with the ever-evolving trends, constant changes to the type of content that performs best, and having to show your face on a regular basis to stay top of mind can feel very draining for some people. The […]

Let’s talk about consumer behavior and how it influences where they spend their money.  As a business owner, understanding this behavior is crucial for shaping your marketing strategy.  One of the most fascinating insights is that consumers tend to spend significantly more when marketed through email compared to other channels.  But why is that, and […]

If email marketing was a workout, it’d be the cardio of your business routine. You know you’ve gotta do it, but you kind of dread it every time (unless, of course, you’re a total email nerd like me). You know you need it, but it doesn’t exactly feel like the most exciting thing on the […]