You ever had a tiny leak in your house? Maybe it’s the sink dripping just a little, or a slow, silent trickle from the bathtub faucet. At first, you barely notice it. It’s small. A little annoying, but nothing major. But then the water bill comes in higher than usual. And suddenly, that small leak? […]

Running a CPG brand isn’t for the faint of heart. One minute you’re celebrating a new retail partnership, the next you’re elbow-deep in supply chain issues.  You’re juggling marketing, product development, inventory management, and customer service. Sometimes all before lunch. And then there’s email marketing. You know it’s important. You know it could help strengthen […]

Tell me if this sounds familiar: you fall in love with someone’s personality on Instagram. You see how much they’re giving, giving, giving. You’re vibing, maybe had a conversation or three in the DMs. Then one day, you see them promoting a FREE resource, and you’re beyond excited! You know them. You like them. You […]

An Embarrassing Encounter (And the Personalization Lesson It Taught Me) When I’m at the gym, my routine is simple: headphones on, brain off, no distractions. One day, I followed my sister around the gym, doing each exercise she did, barely noticing my surroundings.  But I couldn’t ignore the guy who kept staring. I figured he […]

That “Instant Unsubscribe” Moment You’re excited to join a brand’s email list, expecting a steady stream of emails you’ll love, exclusive offers, or maybe a helpful welcome email series.  But instead, you get hit with three emails in one afternoon, or a random message that has nothing to do with why you signed up. It’s […]

If you’re feeling overwhelmed by the constant demands of social media, you’re not alone!  Trying to keep up with the ever-evolving trends, constant changes to the type of content that performs best, and having to show your face on a regular basis to stay top of mind can feel very draining for some people. The […]

Let’s talk about consumer behavior and how it influences where they spend their money.  As a business owner, understanding this behavior is crucial for shaping your marketing strategy.  One of the most fascinating insights is that consumers tend to spend significantly more when marketed through email compared to other channels.  But why is that, and […]

If email marketing was a workout, it’d be the cardio of your business routine. You know you’ve gotta do it, but you kind of dread it every time (unless, of course, you’re a total email nerd like me). You know you need it, but it doesn’t exactly feel like the most exciting thing on the […]