That “Instant Unsubscribe” Moment You’re excited to join a brand’s email list, expecting a steady stream of emails you’ll love, exclusive offers, or maybe a helpful welcome email series. But instead, you get hit with three emails in one afternoon, or a random message that has nothing to do with why you signed up. It’s […]
You’ve signed up for an email list, expecting valuable insights or exclusive offers. Instead, you get hit with three emails in one afternoon, or maybe a random message that doesn’t even match the reason you subscribed in the first place. It’s the kind of experience that makes you instantly reconsider sticking around. For anyone who […]
The other day, I found myself breaking down something as simple as love bombing. Not just because it’s an interesting concept, but because it ties into the way we think about connection, especially in email marketing. I’m sure you know how love bombing works: someone floods you with affection, gifts, or attention, creating a bond […]
If email marketing was a workout, it’d be the cardio of your business routine. You know you’ve gotta do it, but you kind of dread it every time (unless, of course, you’re a total email nerd like me). You know you need it, but it doesn’t exactly feel like the most exciting thing on the […]
As an email marketing strategist and copywriter, I dive into behavioral data and customer insights to understand what your audience actually cares about.
My focus is always on making sure your brand’s mission comes through clearly, helping you connect with people in a way that feels natural. Everything I create is about building real, lasting relationships with your community.
Outside of work, you’ll find me hitting the gym in the morning, devouring romantasy books, or enjoying some downtime by the ocean, where my creativity flows as naturally as the waves.
If your emails aren’t bringing the results you need, it’s time for a new approach. These 5 science-backed hacks mix storytelling with smart tactics, helping you build a community that stays with you through every twist and turn.
Create emails that not only drive sales but also make your customers feel like they’re part of something special (because they are!). When they connect with your journey, they’ll keep coming back for more.