On the Blog

Marketing tips your campaigns (and brain) will thank you for.

Welcome to the blog! This is where we ditch the fluff, decode email strategy, and talk all things marketing in plain English. If you’ve ever Googled “how often should I be emailing my list???” or stared at a blank subject line like it personally offended you... you’re in the right place.

If you’re DIY-ing your emails or just here for inspo before handing it all off to someone like me, these posts are designed to help you actually understand what works.

You know that feeling when your skincare routine is finally perfected? Your face feels fresh, balanced, and hydrated without needing to layer on 10 products.  That’s what a good email platform should feel like. Clean. Effective. And easy to stick with. But so many brands are out here using email platforms that feel like cheap […]

Why Klaviyo Is the Best Email Platform for Female-Founded E-Commerce Brands 

Email Marketing, Sales

You know that friend who’s always “just five minutes away” but never actually shows up on time? At first, it’s no big deal. But after a while, you stop taking them seriously. That’s exactly what happens when brands overuse discount codes. At first, a sale feels exciting. A 15% off coupon gets customers to place […]

Discount Codes vs. Value-Driven Emails: What’s the Best Strategy for Repeat Sales?

Copywriting, Email Marketing, Sales

Running a CPG brand isn’t for the faint of heart. One minute you’re celebrating a new retail partnership, the next you’re elbow-deep in supply chain issues.  You’re juggling marketing, product development, inventory management, and customer service. Sometimes all before lunch. And then there’s email marketing. You know it’s important. You know it could help strengthen […]

How to Create a Strong Email Strategy as a Female CPG Founder (Even If You’re Wearing 10 Hats)

Business, Email Marketing

Tell me if this sounds familiar: you fall in love with someone’s personality on Instagram. You see how much they’re giving, giving, giving. You’re vibing, maybe had a conversation or three in the DMs. Then one day, you see them promoting a FREE resource, and you’re beyond excited! You know them. You like them. You […]

The #1 Mistake in Welcome Sequences (And How to Fix It)

Copywriting, Email Marketing

An Embarrassing Encounter (And the Personalization Lesson It Taught Me) When I’m at the gym, my routine is simple: headphones on, brain off, no distractions. One day, I followed my sister around the gym, doing each exercise she did, barely noticing my surroundings.  But I couldn’t ignore the guy who kept staring. I figured he […]

How to Personalize Emails Without Giving Off AI Vibes

Email Marketing, Psychology

Image of a white table, small blue poster in the back, and a hand leaning over the table.

That “Instant Unsubscribe” Moment You’re excited to join a brand’s email list, expecting a steady stream of emails you’ll love, exclusive offers, or maybe a helpful welcome email series.  But instead, you get hit with three emails in one afternoon, or a random message that has nothing to do with why you signed up. It’s […]

4 Common Workflow Mistakes (And How To Fix Them)

Email Marketing

The other day, I found myself breaking down something as simple as love bombing. Not just because it’s an interesting concept, but because it ties into the way we think about connection, especially in email marketing.  I’m sure you know how love bombing works: someone floods you with affection, gifts, or attention, creating a bond […]

What Is Buyer Psychology And How It Improves Your Email Marketing

Email Marketing, Psychology, Sales

Two women sitting on the beach sipping drinks

Let’s talk about consumer behavior and how it influences where they spend their money.  As a business owner, understanding this behavior is crucial for shaping your marketing strategy.  One of the most fascinating insights is that consumers tend to spend significantly more when marketed through email compared to other channels.  But why is that, and […]

Why Consumers Spend More When Marketed Through Email

Email Marketing, Psychology

Female hands holding money above a desk

If email marketing was a workout, it’d be the cardio of your business routine. You know you’ve gotta do it, but you kind of dread it every time (unless, of course, you’re a total email nerd like me). You know you need it, but it doesn’t exactly feel like the most exciting thing on the […]

Should You DIY or Outsource Your Emails?

Business, Email Marketing

In short, I’m here to take your groundbreaking mission and create an email marketing strategy that generates revenue and builds community. This blog is where I spill some of what’s usually paywalled, from advice to client projects to case studies. I firmly believe marketing should feel human, not like a sleazy sales robot. So if you’re into chill, ethical strategy that still makes bank, grab a fresh drink, scroll a bit, and catch the vibe.

Aireanna

HEY, I'M

A beach-loving, data-obsessed email strategist for female-founded e-comm brands.

Or you can stalk me

If your emails aren’t bringing the results you need, it’s time for a new approach. These 5 science-backed hacks mix storytelling with smart tactics, helping you build a community that stays with you through every twist and turn.

Create emails that not only drive sales but also make your customers feel like they’re part of something special (because they are!). When they connect with your journey, they’ll keep coming back for more.

5 Email Hacks to Flood Your Shopify Store with Sales

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