Whether you’re diving into email marketing tips to connect with your audience, exploring copywriting strategies that don’t feel salesy, or looking for a fresh take on content creation, you’re in the right place.
This blog is your go-to for simplifying email marketing, writing copy that feels like a conversation, and finding ways to bring ease into your marketing strategy.
Like your favorite beach read, but with actionable insights
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You know that friend who’s always “just five minutes away” but never actually shows up on time? At first, it’s no big deal. But after a while, you stop taking them seriously. That’s exactly what happens when brands overuse discount codes. At first, a sale feels exciting. A 15% off coupon gets customers to place […]
Running a CPG brand isn’t for the faint of heart. One minute you’re celebrating a new retail partnership, the next you’re elbow-deep in supply chain issues. You’re juggling marketing, product development, inventory management, and customer service. Sometimes all before lunch. And then there’s email marketing. You know it’s important. You know it could help strengthen […]
Tell me if this sounds familiar: you fall in love with someone’s personality on Instagram. You see how much they’re giving, giving, giving. You’re vibing, maybe had a conversation or three in the DMs. Then one day, you see them promoting a FREE resource, and you’re beyond excited! You know them. You like them. You […]
An Embarrassing Encounter (And the Personalization Lesson It Taught Me) When I’m at the gym, my routine is simple: headphones on, brain off, no distractions. One day, I followed my sister around the gym, doing each exercise she did, barely noticing my surroundings. But I couldn’t ignore the guy who kept staring. I figured he […]
That “Instant Unsubscribe” Moment You’re excited to join a brand’s email list, expecting a steady stream of emails you’ll love, exclusive offers, or maybe a helpful welcome email series. But instead, you get hit with three emails in one afternoon, or a random message that has nothing to do with why you signed up. It’s […]
The other day, I found myself breaking down something as simple as love bombing. Not just because it’s an interesting concept, but because it ties into the way we think about connection, especially in email marketing. I’m sure you know how love bombing works: someone floods you with affection, gifts, or attention, creating a bond […]
Let’s talk about consumer behavior and how it influences where they spend their money. As a business owner, understanding this behavior is crucial for shaping your marketing strategy. One of the most fascinating insights is that consumers tend to spend significantly more when marketed through email compared to other channels. But why is that, and […]
If email marketing was a workout, it’d be the cardio of your business routine. You know you’ve gotta do it, but you kind of dread it every time (unless, of course, you’re a total email nerd like me). You know you need it, but it doesn’t exactly feel like the most exciting thing on the […]
As an email marketing strategist and copywriter, I dive into behavioral data and customer insights to understand what your audience actually cares about.
My focus is always on making sure your brand’s mission comes through clearly, helping you connect with people in a way that feels natural. Everything I create is about building real, lasting relationships with your community.
Outside of work, you’ll find me hitting the gym in the morning, devouring romantasy books, or enjoying some downtime by the ocean, where my creativity flows as naturally as the waves.
AIREANNA
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If your emails aren’t bringing the results you need, it’s time for a new approach. These 5 science-backed hacks mix storytelling with smart tactics, helping you build a community that stays with you through every twist and turn.
Create emails that not only drive sales but also make your customers feel like they’re part of something special (because they are!). When they connect with your journey, they’ll keep coming back for more.
5 Email Hacks to Flood Your Shopify Store with Sales
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